February 8, 2016
The up-coming football club Lion Pride headed by Mr. Erik Rasmussen has collaborated with the leading energy drink brand X-Ray on a paid amount of Le70,000,000 (Seventy Million Leones) shirt sponsorship and other football accessories for the players.
Danish coach Erik Rasmussen comments: “I am delighted to receive the support from Selina Enterprises Ltd. The purpose of FC Lion Pride is not only to become the greatest football club in the country but also is closely connected to the Danish humanitarian organization Football for New Tomorrow.”
“We felt there was a need to realize the potentials of the youths in Sierra Leone as they have untapped abilities which allows them to play on international platforms. We are ready to support them along the way,” said Managing Director of Selina Enterprises Ltd., Hitesh Daswani.
Selina Enterprises Ltd. is a household name in Sierra Leone which deals in manufacturing of renowned alcohol brands that include Man Pikin/Strong Bull.
They are the sole representatives of Procter and Gamble, Pure Heaven, Gold Beer and other alcoholic/non-alcoholic beverages.