December 20, 2017 By Hassan Gbassay Koroma
Managing Director Israel Okujagu launched the new ‘Fanta Apple’
As the festive week draws closer, the Sierra Leone Bottling Company (SLBC), the oldest and one of the leading beverage producers in the country on Friday, 15th December launched their new ‘Fanta Apple’ product.
Speaking during the launching ceremony held at their administrative building at Dwarzack in Freetown, Thomas Tingan, Route to Market Manager, said Fanta Apple is produced by Sierra Leone Bottling Company, a franchised bottler of the Coca-Cola Company.
He said the target groups for the new drink include youth and adults, adding that they would ensure the new product is distributed in all the corners of Sierra Leone.
According to Managing Director of SLBC, Israel Okujagu, they wanted to give their customers a new flavour of drink during the festive season by launching the ‘Fanta Apple’ product.
He said that they had introduced many other drinks in the past, including Orange Fanta, Fanta Lemon and Fanta Cocktail, but decided to stop producing those drinks in order to introduced new ones.
He urged consumers to buy and taste the drink and give them feedback about the products without hesitation, noting that such feedbacks would be necessary in helping the company attain ultimate customer satisfaction.